Strengths, weaknesses & trends


Strengths, weaknesses & trends (SWT)

Responding to key trends can be done with the SWT tool. SWT stands for Strengths, Weaknesses and Trends. You research and determine what important trends are playing in your industry. You discuss those and then you link your organisation’s strengths and weaknesses to those. To exploit trends or, on the contrary, to guard against them.

Request the SWT format!